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Silly Souls was hatched in 2000 and launched in 2002.  Originally branded as babygags the brand evolved into Silly Souls in 2008.  The brand was the leader and the original irreverent funny line of apparel and accessories that introduced attitude tees, the color black, urban cool rock star styles and breast feeding jokes on bodysuits and baby basic accessories to the pink and blue baby retail world.  

The Silly Souls product assortment continues to grow and now includes a wide assortment of baby basics and gifts for kids, maternity and parents including; funny and cool baby bodysuits, sibling rivalry tees, infant and toddler bibs, the silliest socks and baby and kids leggings, the coolest baby shoes, the best big brother and sister ‘sibling rivalry’ gifts, baby toddler and kid's sweat suits, maternity tees, diaper bags  and mom and dad mugs and gift sets.   The products are all inspired by the humorous attitudes babies experience including; urban cool, breast feeding spoofs, sibling and parental rivalries and of course potty jokes.  Across the product range the brands goal remains to inspire laughter and the sunny funny side of parenthood, and the silly personalities that each baby comes with; as Charlie Chaplin said a day without laughter is a day wasted.

For Holiday 2014 and Spring 2015 Silly Souls will be expanding their selection of best-selling baby basics, as well as adding new categories including baby toddler and kid's sweat suits, good attitude t-shirts from babies to juniors, maternity tees, diaper bags and keepsake gifts.  

The brand is supported by a wide range of retail partners in the USA, Canada, Europe and increasingly in Asia and the Middle East.  Wholesale prices for the collection range from $2.50-$20.00 and retails from $4.99-$49.99.  Each Silly Souls product is available for sale as individual items or in gift sets, and available to ship to stores either on Silly Souls hangers or in Silly Souls collector tin gift boxes.   

Silly Souls is always in stock and ships immediate.


Silly Souls was founded and continues to be managed by Shelley Foster, who hatched her first babe in September of 2013, so the product line will undoubtedly continue to get even more real!  Foster, originally from Alberta Canada completed her international MBA and first went to Latin America to work in emerging market strategy and business development, and shortly after she was offered a position in the USA with Nike Inc. in their new business/equipment division.  Here she was able to refine her new business strategy skills and learn the product creation and branding game, and then cut her teeth at taking many great concepts to market including launching the NikeTrainingGear and NikeFitnessGear lines.  Matching her business skills with her lifestyle she was then recruited to work in the surf industry where she managed Reef Brazil’s women’s division and launched their kids’ footwear line.

After learning how to make products from A-Z she was looking to start her own business, and the baby biz offered a fun kick start to her entrepreneurial path.  So she could maintain a day job to fund the project for the first four years she quickly rounded out her initial crew with a few good people including sales whiz mom Colleen Foster to help her get the company off the ground.